Author: Higor Lacerda

Common pitfalls of coworking space management?

Posted on by Higor Lacerda

Coworking spaces came to solve problems in the work environment, allowing the culture and environment of companies to become much more flexible, in addition to the benefits of sharing a space with other people and business models.

With coworkings, local entrepreneurs can have an adequate physical space that is aligned with the expectations and needs of each one, but it is important that some points are seen before the choice of coworking is made.

Unwanted infrastructure hurts your business

Everyone knows that a complete infrastructure is essential for your business, but have you ever thought about how the lack of structure, internet, or any other essential item in a coworking space can affect your company’s performance?

It is important to check how the infrastructure of the chosen location is, check if there are problems with the internet connection and if there is adequate lighting and wiring for your type of business, for example. This also includes coworking software suited to your needs. Without the implementation of good software, it will be difficult to meet your goals and expectations.

Qualified service

A good service is capable of streamlining processes and making communication between employees and their collaborators fluid. Not having a good service can delay some functions, as well as some problems that may occur on a daily basis, such as slow connection or use of some specific equipment for meetings and videoconferences.

Not maintaining proper communication with your customers can keep you from being able to prospect new ones, in addition to delaying work that is already in progress.

Financial management first

For good financial management, it is necessary to have the ideal coworking software and also an optimized service. You need to have the accuracy of your expenses and receipts, as well as profits and income, to make your business profitable in every way.

Always be on the lookout for these issues! To guide you in an assertive choice about the best space for you and your business, Workeaser can help you. Request a trial of our software and discover everything we can help you with.

What are some qualities of a great coworking space?

Posted on by Higor Lacerda

The main objective of having a coworking space is the sharing of space and the optimization of resources for entrepreneurs and companies.

A coworking space that meets the needs of everyone who uses it has smart and integrated spaces, the use of software that facilitates internal processes, and, of course, a service and qualified team to manage your entire business so that there is more time for you to worry about your company’s core business.

We have prepared some tips for you who are interested in how to manage a coworking space and need to know which points you need to pay attention to when managing the place so that it works better for your customers.

Space that exceeds expectations

It is essential that, first of all, you visit the space you are interested in and understand if the structure of the place is what you expect, and check aspects such as comfort and the details of the place, and if it meets the requirements you want for your team. and your customers.

Qualified service and management

A team that supports you with tasks like check-ins and on-the-fly solutions gives you a much more complete workplace experience and helps you focus on what really matters.

Complete infrastructure 

It is basically impossible to run a business with internet problems or without the necessary infrastructure for your company.

Investing in good infrastructure is essential for a coworking space that offers stability for a fluid workday.

Cafeterias, kitchens, and decompression areas

Common areas that are interesting and outside the scope of coworking are very important for networking and even for relaxing after an important meeting or demand.

It is of paramount importance to know that the common areas will be the places where you and your team will have your moments of decompression. So these should be comfortable and relaxing.

Equipped meeting rooms

In addition to good equipment, it is necessary to have some models of different meeting rooms, such as individual or collective, depending on the type of meeting to be held.

Strategic location

You should consider the location of the coworking space strategically with the place where you and your team will be able to be, and if it also makes sense to set your business somewhere for a client.

Observing the above points carefully and strategically, the most suitable coworking space for you and your business will be well located and aligned with your main needs. Workeaser can help you in this search, sign up for our newsletter and stay on top of the coworking universe.

How to generate more leads for my coworking space?

Posted on by Higor Lacerda

In addition to the benefits of proper communication and organization within your business, it is necessary to understand how these tools help in the management process and especially in attracting new customers to your coworking space. After all, it is important to segment each of these steps so that your goal is achieved and that everything is performing as expected.

We have separated some foolproof tips to generate more leads and bring potential customers closer to your business. And the best part is that you won’t need huge investments for that, but only the most assertive ones. Below are some examples that can help you increase leads and convert new customers.

Updated social networks, blogs, and channels

To generate new leads, it is essential that your communication channels such as social networks and blogs are always updated with interesting and educational content. Bringing new people through the dissemination of important issues is always a good strategy to win new loyal customers aligned with your coworking management.

Union of communication channels via Omnichannel

On the topic mentioned above, the unification of communication channels through the Omnichannel strategy is something that will certainly optimize your internal flow and will be able to guide you so that a good marketing and awareness strategy is created. Having a channel where you don’t miss messages and opportunities brings you closer to possible new leads through daily exchanges.

A good website

Invest in a good website, especially in content that is engaging and conveys professionalism and versatility. This can help you get more profiles of professionals looking for a business model like yours.

Keep your customers and make recurring sales

Create conversations and debates between current customers telling about their experiences and especially how the space helped to engage their employees and increased productivity. This will be great so that new customers can have the breadth of how it is possible to change their workday by having new exchanges and experiences.

Implement a complete search engine

Develop a simple website that is easy to navigate, and in addition to improving the user experience, it is important to check if your site is optimized for search engines like google. This is necessary, so your business does not have problems appearing among the results of searches carried out in search engines.

To implement a solid foundation for your SEO, you need to ensure SSL certification, implement keywords in titles and URLs, submit site ownership to Google Search Console and have Google Analytics linked to your site for performance measurement. It is also important to check if your site is optimized for the mobile version.

On the networks, we can address relevant issues such as ideas and tips for business growth, new technologies, financial tips, and suggestions for increasing productivity, for example. And we’ll talk about it in the article “What are the common pitfalls of coworking space management?” to help you solve that kind of problem.

Organize and analyze customer data

With the help of Workeaser, you have the ideal software to organize customer data and analyze all performance.

All these tips will help you to keep and attract customers to your Coworking. It is important to move conversations that motivate the entry of new leads into your business and bring potential customers closer through your strategy. Sign up for our newsletter and receive all the news firsthand.

What should I look for before choosing coworking software?

Posted on by Higor Lacerda

Some things are essential when choosing which software to use in your coworking, but do you understand what exactly this automation will make a difference in practice? 

It is important to understand that each function is extremely necessary and differential to make this decision.

Having good coworking software helps you to be assertive and optimize internal processes such as customer management, demands, communication, and internal organization, without needing these fronts to be managed by people or having higher labor costs.

To find out which software meets your needs, it is the one that unifies processes and facilitates your demands. And to know which one best fits your business, it is important to understand its features. In previous articles, we talked a little about the importance of having good software, and then we’ll tell you what topics you should pay attention to when hiring this service.

Omnichannel chat to unify your coworking management

The omnichannel chat is based on the interconnected use of different communication channels, with the objective of strengthening the relationship between on and offline, focusing on improvements in the customer experience and having a track that becomes mainly of internal communication. 

This is a tool within management software that has the function of bringing together in a single place all the messages received by customers through different communication channels of the company, such as Facebook, Instagram, and forms.

Investing in a better experience for your customers provides several benefits, after all, all this work aims to make them more satisfied, and that represents a valuable gain for your company that can grow from all this analysis.

This integration means aligning the online medium with the offline one so that there are no gaps for the user and, of course, between the areas of your company (marketing, sales, new leads, support, etc). 

In this way, it will be possible to offer an omnichannel experience suited to your business model. 

Demand Management

With good coworking software, you can more easily handle the flow of demands, and better understand your priorities and everything that can be automated. 

This is also an important point for organizing and managing available places and rooms, equipment loans, and the workplace as a whole, such as check-ins and people flow.

Communication with customers and leads

It is essential to build a good relationship with customers. This gives scope so that, in the future, you can keep them and also generate new leads.

Finance Coworking Management

Managing the financial part can be a challenge if it is not executed in the best way. For this reason, having financial management software in your coworking can help you when closing the month’s accounts, as well as your receipts and overheads, and even help you monitor the performance of your business.

Optimize and transform your business

To understand the best strategy for your company, Workeaser helps you at all stages of the process by using the best tools for each kind of business. Discover in practice how a tool has the power to transform your business! Contact us and request trial software for you.

How to choose the best coworking software?

Posted on by Higor Lacerda

At the moment choosing the ideal coworking software to manage your business is a strategic step to keep everything operating according to your expectations, and at Workeaser we understand that some guidelines are necessary for this decision. 

In the last article, we exemplified some of the challenges of management in your coworking business, but beyond that, some topics need to be well defined regarding what you want to achieve as a goal and especially how management will be maintained, whether automated or manual. 

After all, why is choosing a good management software for coworking something of such importance for your business?

It’s simple. Understand in practice what can be automated and let the right software take care of that. That way you can spend more time on other functions that cannot be automated so easily.

What coworking software is right for your business?

By choosing the right software, you make it easier to align the entire network and still have more time to manage your business and focus forces where it really matters. Here we separate some directions that are essential when making this choice.

Understand your needs 

At this point, it is important to ask yourself what the main needs of your business are. Will a professional be able to cover these deliverables in the best possible way? Do you have in your hands the data you need to properly manage your business? And, above all, will you have all this at your fingertips during the development of your space?

Know your budget for each function

Designing this investment into a smaller business model, where you have full control of your billing and manage good administration, is it worth dedicating an amount to automation? Can you see the long-term benefits of this choice?

A good way to understand if this option makes sense for your business is to quantify the number of hours spent on your business, issuing invoices, accounting for payments, and dividing the investment made in software by this result.

It is important to evaluate prices and costs for an assertive decision. Don’t be afraid to ask yourself questions, because only then will you understand the pros and cons.

The solution may be to unify your communication

With the choice of the following software made, it is time to understand which operating program is best for you, and the key to this question is to differentiate them by which one will optimize your time more with the operational part. This reduces effort in a possible future migration.

And why not have everything you need in a single option? Through Omnichannel Chat you can unify your customer communication functions and can organize them in the way you prefer. This makes it easier to organize demands, communicate and optimize internal processes.

Simplify your demands

On top of all the benefits, you still have optimized management of your cash flow and finances. Workeaser can help you build your business in a way that makes sense for you and your goal! The trend in coworking software is to have different tools connected and working together to get the most out of your business, capturing all points of improvement and helping with solutions in the process.

Solutions on your way? Workeaser can help you!

There are many questions to answer based on your business and your requirements. Still, the main one is that excellent software is able to optimize your processes and alleviate some operational tasks for your team. 

In our next article, we will talk a bit about all these questions that may arise in understanding processes. With all the questions that can happen, Workeaser can help you solve these steps with a software test to understand in practice what can optimize your coworking management.

What you need to know before opening a new workspace location

Posted on by Higor Lacerda

Managing a shared workspace is a task with many challenges. From managing employees to delivering a high-quality service for the space members. The manager of a coworking space needs to be prepared to deal with several types of bureaucracies for running this business.

If you want to know more about the challenges that a coworking manager faces in daily work, keep on reading this article.

Communication in a coworking space 

Good communication should be one of the main skills of a coworking space manager. 

Been able to master the ability to communicate internally and externally with different types of people such as employees, partners, customers, and prospects.

To keep communication with these different relationships up to date, the coworking space manager must have an omnichannel tool that can unite in one place messages received in different channels.

Scheduling at a coworking space 

Keeping the schedules of a shared workspace organized is essential to avoid conflicts that can disrupt the day-to-day life of the coworking community.

A digital scheduling system is essential to assist communication between customers and managers of a coworking space so that duplicate appointments are not made and the use of the spaces is optimized to the maximum.

Capturing leads for a coworking space

It is up to the coworking manager to identify and store warm contacts to attract more customers and effectively apply marketing strategies by communicating exclusively with contacts who have an interest in your products and services. 

Staying in touch with people and organizations that need your services by communicating effectively is one of the coworking manager’s challenges.

Managing the finances of a coworking space

Taking care of the business finances is one of the coworking manager’s duties. 

Organizing accounts such as customer balances, issuing invoices, and controlling expenses should be a job done with care to maintain profits and be up to date with fiscal commitments.

Invoicing and payments

The coworking manager must have total control of the invoices and payments related to his business.

With financial control tools from a coworking management system, he or she can generate the company’s finances and control all payments and receipts easily and practically. 

Directly in our system, you can register your customers’ payments and issue the invoice for the services rendered in a short period.

Finance Conciliation

It is up to the coworking manager to control the expenses of the establishment such as expenses with premises, inputs, employees, and services.

Keeping this control becomes easier through a financial reconciliation tool available in management software systems. 

This is one more facility you will have to manage your business, organizing all your expenses to have total control of your investments and spending.

Conclusion

The processes of managing a company may seem the same in different sectors, however, some companies have particularities that should be known by the manager.

In a coworking space, the particularities of this management can be better solved when there are digital tools to assist in the day-to-day work.

Knowing how to look for coworking management software can be the first step for coworking managers to facilitate their administrative processes.

Learn about the facilities that Workeaser can offer coworking managers to have in their hands the best digital solutions for their business.